Disney +, the SVOD service of the Disney group, launched on April 7, 2020. Launched on November 12, 2019 in the United States, Canada and the Netherlands, the subscription video platform finally arrives in France on April 7 2020. Disney + brings together thousands of episodes and films classified by genre. The platform highlights the strong brands of the group – Disney, Marvel, Pixar and National Geographic – whose affiliate content is accessible in one click. One of the most popular series is inspired by the Star Wars universe and called The Mandalorian. While Netflix has made binge watching its trademark, showing each new season of a series in its entirety, from the start, Disney wants to create dates for it. New features will be integrated into the platform once a week, on Friday. With already 95 million subscribers claimed worldwide at the beginning of February 2021, the SVOD platform has established itself in an ultra competitive market.
Disney + has a great card to play. “If there are about fifty services in France, there is for the moment Netflix and the others, observes Gilles Pezet, analysis at NPA Conseil. Disney + has, by the strength of its brand and its catalog , the means to transform the premium SVOD market from a monopoly to a duopoly. ” The Disney + project, the fruit of several years of preparation, is extremely strategic. “This is a reorientation at the scale of the Disney group, to become a major player in streaming and direct-to-consumer, not a simple test,” recalls Gilles Pezet.
How to subscribe to Disney +?
Nothing is easier than being a new Disney + subscriber. For some Canal + subscribers (Famille +, Séries + and Intégrale +), it’s free. You just have to go through the activation link received in your mailbox. Not all received it, Canal + encountering some difficulties. In these cases, contact customer service. For Canal subscribers who are not eligible for the free offer, it’s here. For others, just download the Disney + app on iOS or Android or register via the site. To subscribe to Disney +, it’s here. You have two options: pay 6.99 euros per month or commit to one year, paying 69.99 euros, which saves you 15% of the total subscription. All new registrants also benefit from a free trial week.
What is the cost of Disney +?
Rising prices for Disney +, the entertainment giant’s SVOD service. The subscription price will drop from 6.99 to 8.99 euros from February 23, 2021, when the platform will host the entire Star brand’s catalog. “The pricing policy of Disney + is, in view of the proposed catalog, delusional. A series like The Mandalorian is of a completely different ilk from the Apple Morning Show.”, Gilles Pezet analyzes. The platform has in fact opted for a very aggressive price of 6.99 euros per month or 69.99 euros per year, with a free trial period of 7 days, at launch. At this price, the subscriber can view the contents in 4K, download them at will and consult them on four screens simultaneously. Proof of the platform’s family positioning, a single subscription can create up to 7 profiles (compared to 4 at Netflix).
What is the Disney + catalog?
The Disney + catalog is built around the main brands of the Disney group: Walt Disney Pictures, Pixar, Marvel Studios, Lucasfilm and National Geographic. On the program: more than 1,000 films, series and short content from these 5 worlds. Star Wars side, the first 7 films of the saga will obviously be offered, as well as the eagerly awaited series “The Mandalorian”. The first thirty seasons of The Simpsons, more than 600 episodes, will also be put online. About sixty Pixar productions (Toys Story, Cars, Nemo, Ratatouille …) will also be showing, as well as programs from National Geographic. We also find the great classics of the animated universe of Walt Disney (Snow White and the 7 Dwarfs, The 101 Dalmatians, The Aristocats …) and the entire Marvel galaxy (Avengers, Captain America, Iron Man, Thor …) ). The catalog has also been enriched with a section for adults, called Star. On the program, thousands of hours of films and series from major studios such as Disney Television Studios, FX, 20th Century Studios, 20th Television and Touchstone. Among the programs expected in 2021 on Star, the series Big Sky, Love Victor, Solar opposites, Black-Ish or the serial adaptation of the cult film Alien.
